My experience with Diablo IV videos confirms this take:

Is YouTube feeling boring recently? Well, maybe it’s, as The Game Theorists’ MatPat recently argued, because everyone figured out how to be the MrBeast of their own niche. YouTube has historically been good at de-emphasizing trends like this when they get annoying. The question is will they algorithmically intervene in this case, which would also affect MrBeast’s traffic.

Rian van der Merwe Elezea // The B-Sides