I agree with this take that maybe those of us complaining about algorithmic feeds are of a certain age. Preferences are changing, and apps are responding.

TikTok is the ultimate example of how our digital world is shifting from seemingly limitless possibilities and choice—the internet of my formative years—into a controlled experience that’s optimized to know or decide what we want and then deliver it to us.

Rian van der Merwe Elezea // The B-Sides