This is an insightful post on the leader qualities that really build trust. In short, it’s about showing that you really, truly care.

Studies indicate that conveying benevolence is much more likely to earn you trust than conveying how competent you are. […] All things being equal, a person who is charismatic and kind will gain more trust than a person who is seen has having good ability.

Rian van der Merwe Elezea // The B-Sides