You have to read this whole article for the full context, but this classification of the different ways we can choose to act online really got me thinking:

I see roughly three typical public stances: boring, lively, or outraged. Either you act boring, so the bandits will ignore you, you act lively, and invite bandit attacks, or you act outraged, and play a bandit yourself. Most big orgs and experts choose boring, and most everyone else who doesn’t pick boring picks bandit, especially on social media. It takes unusual art, allies, and energy, in a word “eliteness”, to survive while choosing lively. And that, my children, is why the world looks so boring.

Rian van der Merwe Elezea // The B-Sides