The Trumpification of Elon Musk:
As with Trump, the real story is often whatâs going on below the level of newsmaker in chief. Itâs about the actual numbers around Twitterâs advertising, not Muskâs claims that advertisers are coming back. Itâs about whoâs actually joining and leaving Twitter, not about whoâs threatening to leave. Itâs about Twitterâs role in the worldâits importance to natural-disaster management or to any number of communities for whom itâs a store of social wealthârather than just how much money it will lose. Musk and Trump subvert the ability to focus on such nuances by making the story all about themselves. The very same tactic that draws their fans ensnares their critics. And we, by which I mean everybody, but especially the media, fall for it every time.
We (I guess me too then…) really just have to stop talking about the guy.
