🔗 The Trumpification of Elon Musk

The Trumpification of Elon Musk:

As with Trump, the real story is often what’s going on below the level of newsmaker in chief. It’s about the actual numbers around Twitter’s advertising, not Musk’s claims that advertisers are coming back. It’s about who’s actually joining and leaving Twitter, not about who’s threatening to leave. It’s about Twitter’s role in the world—its importance to natural-disaster management or to any number of communities for whom it’s a store of social wealth—rather than just how much money it will lose. Musk and Trump subvert the ability to focus on such nuances by making the story all about themselves. The very same tactic that draws their fans ensnares their critics. And we, by which I mean everybody, but especially the media, fall for it every time.

We (I guess me too then…) really just have to stop talking about the guy.

Rian van der Merwe Elezea // The B-Sides