๐Ÿ”— Itโ€™s not all Pepes and trollfaces โ€” memes can be a force for good

These days Iโ€™m always a little surprised when internet culture has a positive impact:

Because memes exist as part of a social fabric that sheds light on mass behavior and experience โ€” like the popular Twitter account @sosadtoday, where writer Melissa Broder recontextualizes depression into relatable, meme-like tweets โ€” they are incredibly efficient at guiding viewers toward socially acceptable group behavior and away from actions that arenโ€™t. Memes can keep people in check, allowing them to correct behaviors framed as unsavory or distasteful, because the core feature of viral content is its ability to tap into common, relatable emotions or experiences.

Rian van der Merwe Elezea // The B-Sides