My mission in life, I think, is to make people feel something. I’m more interested in staff being kind and engaging with people coming through the door than being psyched about coffee. I mean, it has to be both, but because coffee has a tendency to be pretentious on the surface — like you almost expect it to be “hipsters” doing some weird thing with coffee — well, if you can engage people with kindness and information and art beyond that, I think it’s a beautiful thing. It’s totally disarming to both the weird art world and the weird coffee world. I feel like we have a fun opportunity to engage people where they’re at.