In the light, we read the inventions of others; in the darkness, we invent our own stories.
Highlighted by Richard Ingram in The Library at Night by Alberto Manguel (via readmill)
I like this.
To earn profit is hard, to do so in an outsized way is very hard and to do so with consistency shows a defensibility of market access that is rarest of all. The only cases where this typical is in a monopoly or protected market situation (aka cronyism.) Apple’s lack of market monopoly coupled with a (near-) monopoly in profits can only be explained by disproportionate value creation.
If a customer was particularly bad we exercised one of the only powers we possessed and “decafed” them. To covertly rob a caffeine-addicted asshole of their morning jolt was truly one of the sweetest pleasures of baristahood, and one that my subsequent professions haven’t come close to replicating.
Everyone knows that it is easier to drive to the top of a mountain than to hike; the views may be the same, but the feeling never is. By the same logic, we may evolve into creatures that can do more but find that what we do has somehow been robbed of the satisfaction we hoped it might contain.