At Google we say, ‘Focus on the user and all else will follow.’
To which I believe the only appropriate reponse is:
Let me make myself clear: I think most of the tech industry is absurd and unnecessary, and poking fun at that absurdity seems to resonate with people.
Design is meditative. Therapeutic. It’s about the nearly audible humming sound in my ears when typography is balanced and everything is composed just so. It’s the joy and confidence that comes with being able to do something that not many others can do as well. It feels like contributing to the rightness of the world, creating order from chaos.
We attempt to conceal ourselves, Emily, but the truth is we do not entirely want to be concealed. We want to be found. Everyone, sooner or later, discovers this: that within perfect walls, there is nothing worth protecting. There is, in fact, nothing. And so we exchange privacy for intimacy. We gamble with it, hoping that by exposing ourselves, someone will find a way in. This is why the human animal will always be vulnerable: because it wants to be.